Customer Retention Blunders in Tanning Salons That Cryotherapy Can Solve
Adding cryotherapy to tanning can increase your client walk-ins by 40%
Did you know that a loyal customer is likely to spend 67% more on your services than new clients? It is also more expensive to land a new client than it is to retain an existing one.
If these facts aren’t enough to convince you that customer retention is crucial for your tanning salon’s success, how about this: increasing your customer retention by 5% can result in a profit boost of up to 95%!
Every business owner has made mistakes along the way, more so when it comes to customer retention. Let’s take a look at the customer retention blunders you could be making that can easily be solved by adding cryotherapy. But first…
Why is customer retention important?
In addition to increasing your profit, customer retention slashes your advertising budget considerably. It also makes your brand stand out and it’s extremely easy to cross-sell and up-sell to your existing customers.
Utilizing your client’s network is easy but you first have to turn them into loyal customers.
How can cryotherapy help with customer retention in tanning salons?
Here are the top 5 customer retention mistakes that cryotherapy can solve:
1 - Your programs are the same as everyone else’s
Is there anything that sets you apart from other tanning salons? If a customer asked you why they should pick your salon over your competitors, what answer would you give them? If your program is the same as everyone else then it’s no wonder your customer retention rates are low.
People enjoy exclusivity and integrating cryotherapy into your spa can give you the cutting edge you need. This new addition will enable you to offer your customers two related services under one roof, eliminating the need for them to go to another spa in search of cryotherapy services.
2 - Overlooking inactive customers
On average, businesses lose more than 20% of their customers annually. Some of these lost customers usually start off as being dormant and finally lapse completely.
Instead of focusing on getting new customers, you should find out what prompted them to lose interest in your tanning salon. Could it be that they no longer find your service relevant? Do they feel neglected? Find out as much as you can.
Sometimes it’s just as simple as they are looking for new experiences and adding cryotherapy in your tanning salon will aid in sparking their interest.
3 - Lack of new and exciting services
Customers need to be constantly wowed for them to keep engaging your services. You need to keep your services fresh, exciting, and modern. This means providing your customers with a unique value proposition: something that excites them on an emotional level.
Cryotherapy has often been referred to as a futuristic service and your clients will definitely find it exciting.
4 - Failure to incentivize your customers
Loyalty programs are one of the best ways to encourage a customer to stick around. They make your customer feel like part of your business…more like family rather than a customer. Interestingly, loyalty programs also prompt a customer to spend more money without even realizing it.
Integrate a cryotherapy machine into your tanning salon and award your customers points every time they use it. This would work perfectly when accompanied by a referral program.
5 - Failure to seek customer feedback
You’ll be surprised to realize that your customers know your brand more than you do. Yes, you did start the tanning salon but they are the ones using the services. They know which aspects they’d want to be changed and the improvements they’d want to be made.
Actively solicit information from your clients and then use this feedback to improve your services. Adding cryotherapy would be a great place to start the conversation.
Try Adding Cryotherapy for Customer Retention in Tanning Salons
Happy customers are your tanning salon’s greatest investment. Read here about how one tanning salon in California saw a 40% increase in walk-in clients simply by adding cryotherapy.
Satisfy your customers by featuring a modern machine that not only has a sleek design but amazing features as well. The XR Cryosauna is also one of the safest cryo machines in the market, helping you and your business in the short and long term.
Learn more about the business of cryotherapy and go through the many cryotherapy clinical studies.
Links to sources used
How To Make More Money Without Making More Sales - Forbes - forbes.com/sites/neilpatel/2014/11/17/how-to-make-more-money-without-making-more-sales/
The Value of Keeping the Right Customers - hbr.org/2014/10/the-value-of-keeping-the-right-customers
What Percentage of Customers Does a Business Lose Each - smallbusiness.chron.com/percentage-customers-business-lose-year-79271.html
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