Gain New Clients and Boost Your Chiropractic Profits With Cryotherapy
Cryotherapy is an easy add-on to any chiropractic practice
Your chiropractic business is only as successful as the number of clients you have. On average, approximately 35 million people seek treatment from chiropractors. Yes, your industry is getting popular as more people begin to value spinal health.
The truth, however, is that there are many chiropractic businesses and to gain new clients, you have to stand out from the rest. Offering exceptional services just won’t cut it anymore. You have to offer your clients more value. One of the ways you can do this is by adding cryotherapy to your existing chiropractic practice.
Here’s how you can gain new clients and boost your profits with cryotherapy:
Incorporating cryotherapy into your existing chiropractic business
The beauty of adding cryotherapy into an already existing business is that you don’t incur a lot of startup expenses. Think about it, you already have the premises, members of staff, and loyal customers whom you can start marketing your services to. The only thing you will have to buy is a cryotherapy machine.
However, even with the right equipment, you will have to come up with a marketing strategy that will not only retain your current clients but bring in new ones. Here are some effective strategies you can use.
1 - Pair treatment plans and then discount them
Cryotherapy and chiropractic services can both be used for pain relief. Some people prefer cryotherapy over chiropractic treatment and by integrating it into your practice, you will be opening your doors to a wider client base.
You will be accommodating a new segment of clients who prefer cryotherapy while at the same time offering your existing clients more services to choose from. To ensure that your integration is a success you should consider bundling up treatment plans and then discounting them.
The discount factor is a great way of getting your old clients to try out cryotherapy and your new clients interested in chiropractic services. The trick is to bundle up services that complement each other.
2 - Establish a loyalty program
Getting new clients is great but you know what would be better? Turning them into your loyal customers. The more clients your chiropractic practice has, the more profits you will make: simple mathematics. It will, however, cost you 5 times more money to gain a new client than it will retain a loyal one.
It might prove more fruitful to focus on the clients that you already have, rather than those you don’t. Establish a loyalty program for the cryotherapy venture and make the loyalty points redeemable into gift certificates.
For example, you could award loyalty points for sessions booked in advance and for clients who opt for bundled services.
3 - Offer incentives for referrals
Your customers are your most valuable marketing tool. Think about it, how many times have you bought a product because a friend recommended it? How often have you tried a service because your family vouched for it?
The truth is, people, tend to trust the opinions of those that they trust. Start a referral program for your new cryotherapy services and tap into your client’s network. To ensure the referral program works, offer incentives that your customers can’t say no to. For example, you could offer them 10% off their services per referral.
4 - Buy a premium cryotherapy chamber
The cryotherapy machine will complete the whole integration. Place the machine in any of the open treatment rooms and you’re ready for business. The good news is that there are premium cryotherapy machines like the XR Cryosauna.
This machine is cost-effective, modern, and economical in terms of space, making it the best addition to your chiropractic service. With the XR Cryosauna, you are guaranteed two things: power and efficiency.
Consider Cryotherapy for Chiropractic Business Today
To effectively market your new cryotherapy services, consider online marketing promotions including running google ads and social media marketing. You should also send out emails to your subscriber list informing them of the new addition in your facility.
Don’t forget to get the feedback from your clients as it is the only way you can improve your services.
Learn more about the business of cryotherapy and go through the many cryotherapy clinical studies.
Links to sources used
Key Facts - American Chiropractic - https://www.acatoday.org/News-Publications/Newsroom/Key-Facts
Don't Spend 5 Times More Attracting New Customers, Nurture The Existing Ones - https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/#722157045a8e
NOTICE: Information contained within this website and on all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.