4 Creative Social Posting Tips to Captivate Your Salon Customers
Social media platforms have become more than socializing sites, and currently, they are one of the most effective business marketing tools. In fact, statistics reveal that by 2022, more than 92% of businesses will engage in social media marketing.¹
As a salon, there are various ways you can leverage the power of social media to grow your business. For instance, you can use these platforms to increase brand awareness, promote new services, and increase sales. There’s just one catch: you need to make your salon stand out from your competitors.
Effective Social Media Marketing Tips
The most effective social media marketing tips are based on creativity. Here are 4 main ways you could tailor your posts to appeal to your customers.
Accompany Your Posts With Graphics
Social media posts accompanied by photos, GIFs, or videos get more engagement. For instance, according to Buzzsumo, Facebook posts that are accompanied by pictures get up to 2.3 times more engagement compared to simple posts.²
A picture is more than a thousand words. The graphics you use on your social media accounts help tell a story about your salon. For example, if you post an image of your innovative cryotherapy machine, it will give customers a sneak peek into the quality of your services.
They will then interact with your post, giving you more visibility.
Share Something Personal About Your Salon
People engage with posts that they can relate with...posts that elicit an emotional reaction. Humanize your brand by sharing your entrepreneurial journey and the struggles you faced along the way. Show them that you're not just a business but a brand that’s run by a human.
Sharing personal details such as how you founded the salon makes your followers feel as though they “know” your brand. This then drives them to engage with your services.
Integrate the Daily Themes
One of the major mistakes salons make on social media is using their accounts to mainly promote their services. As much as social media makes a great sales tool, people are primarily there to socialize. If you're overly promotional, your followers will eventually stop interacting with your posts.
Tie your posts into the daily themes such as motivational Monday, throwback Thursday, Sunday Funday, etc.
Show Some Behind the Scenes
People want to know that your company is run by actual people. Show them some behind the scenes, such as your cryotherapy sessions, your processes, and your employees. Share with your customers just enough information to make them want to come into the salon.
Enjoy Marketing Success With These Social Posting Tips
Social media is a gold mine for salons and spas. If used appropriately, it could drive more customers to your physical location, increase your sales, and ultimately result in exponential growth. Use the above creative posting tips to engage more with your followers for the best results.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Social media marketing usage rate in the United States from 2013 to 2022 - https://www.statista.com/statistics/203513/usage-trands-of-social-media-platforms-in-marketing/
How To Massively Boost Your Blog Traffic With These 5 Awesome Image Stats - https://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats/
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