3 Photo and Graphic Design Tricks Spa Owners Can Use in 2021
Using photo and graphic content is more than decorating your spa. It’s mainly about branding your premises to enhance customer loyalty and brand recognition. The effective use of photos and graphic design also helps you nurture connections with your customers, ultimately creating lasting relationships.
It’s one of the most ingenious ways of gaining a cutting edge over your competition. The best part is that you have the creative flexibility to incorporate your brand personality into your graphic content.
Spa Business Branding: 3 Proven Graphic Design Hacks
If you're just learning the ropes of graphic design or are getting started, here are 3 proven tricks that will help.
Use Few Colors in Your Designs
The relationship between color and branding is powerful. Studies show that using the right color combination for your business can increase your brand recognition by up to 80%.¹ However, one of the major mistakes that business owners make is using multiple color palettes on their photos and graphic content.
Avoid overloading your designs with a large color scheme; it will only seem overwhelming. You can use different variants of the same color but keep the range small. You should also consider using contrasting colors, as this will make the intended object of attention stand out.
Choose your preferred colors based on the mood that you’d like to achieve in your spa. For instance, if you have a cryotherapy machine or an ice chamber for athletes, you can use a blue color palette as people tend to associate blue with relaxation.
Every Element Should Have a Purpose
Don't just use a mixture of photos and graphic content without a purpose. Your spa only has 7 seconds to make an impression, so make sure every element counts.² Before you use any graphic content, make sure its objective is clear.
For instance, are you using the photos to promote your cryo massage services or enhance your brand awareness? Where do you plan on distributing these designs? Asking yourself these questions will help you create the best designs and enhance the effectiveness of your strategy.
Have a Consistent Theme
Try to incorporate your spa colors in all your graphic content. Customers already associate them with your brand, and using other colors will only confuse them. Be very deliberate and consistent on the font, as this will further help with brand recognition. If possible, stick to a maximum of 2 main fonts.
Use your brand elements in most of the designs, including your spa’s logo. There’s a reason why major brands like Nike are successful; they are constant in their branding. For instance, anytime people see a swoosh, they immediately think of Nike.
If your customers looked at your graphic content, would they associate it with your spa?
Use the Above Graphic Design Tricks for Effective Spa Business Branding
Photos and graphic content play a major role in your spa’s branding efforts. They enhance brand recognition and increase customer loyalty. To ensure your graphic design strategies are successful, make sure you use a simple color palette that customers can associate with your brand and be constant.
You should also ensure that every piece of graphic content used has a purpose for the best impact.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
16 Ways To Use Color To Bolster Your Personal Brand - https://www.forbes.com/sites/williamarruda/2013/08/12/16-ways-to-use-color-to-bolster-your-personal-brand/
You Only Have 7 Seconds To Make A Strong First Impression - https://www.businessinsider.com/only-7-seconds-to-make-first-impression-2013-4
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