How to Boost the Visual Elements and Atmosphere of Your Wellness Clinic
Your wellness clinic only has 7 seconds to create a solid brand impression.¹
This is how long it takes for people to make up their minds about you. Some studies even suggest that they will have already determined your trustworthiness within a tenth of a second.
7 seconds are not enough for you to charm your potential clients using your marketing materials. It’s not even enough to tell them about the benefits of your services. This is where visual elements come into play. They give your wellness clinic a voice and attract more people to your premises.
Visual Branding Elements That Will Enhance Foot Traffic to Your Wellness Clinic
Visual elements are the most effective way of communicating your brand values to potential customers. If your physical premises are well branded, they will market your businesses and pull customers in.
Here are 4 effective branding strategies that will drive more foot traffic to your wellness center.
Choose a Relatable Color Palette
About 90% of people asses a business based on color alone.²
The color scheme you use within your premises should match your brand identity. Keep in mind that colors also convey feelings, experiences, and emotions in addition to making your business appealing. They also help shape experiences and define your business atmosphere.
This is why you need to put a lot of thought into the palette you use. Thus, it should help you foster connections with your audience.
Use Imagery That Best Defines Your Brand
Pictures are worth more than a thousand words. What does the imagery in your wellness clinic say about you? What emotions does it bring up in your customers? Go for imagery that brings out a chill and peaceful atmosphere.
For instance, if your main service is massages, use pictures that highlight how relaxing the experience is.
Make Your Brand Mark Highly Visible
Your logo is your unique brand identifier and should be prominent in your business location. This is the only way you can solidify your brand identity. Think about it: when you see a swoosh, your mind immediately thinks of Nike. Likewise, when you see a red target, you rarely associate it with an archery camp but instead think of Target.
That’s how powerful logos are. Also, make sure your logo grabs the attention of your audience and differentiates you from the competition. It should also be memorable and a true representation of your brand.
Attract More Customers to Your Wellness Clinic Using Visual Branding Elements
Having an innovative cryotherapy machine or knowing who uses cryotherapy in an attempt to reach them is no longer enough. You need to boost the profitability of your wellness center using visual elements. This will pull in more clients and increase your revenue streams.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
You And Your Business Have 7 Seconds To Make A First Impression: Here's How To Succeed - https://www.forbes.com/sites/serenitygibbons/2018/06/19/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed/?sh=5467f6f956c2
Impact of color on marketing- https://www.researchgate.net/publication/235320162_Impact_of_color_on_marketing
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