3 Online Branding Tips to Build a Strong Community Around Your Spa Business
The link between consumer trust and brand loyalty is becoming stronger every day. If you create solid connections with your customers, they'll start creating time for you. This ultimately increases your chances of growth. You, however, have to start by solidifying your spa's brand identity.
Contrary to what you may think branding is more than having a logo. It’s all about creating a consistent brand image that will keep your customers loyal and pull in potential clients. Like Jeff Bezos once highlighted your true brand identity is what people say about your business when you’re not in the room.
Top Practical Tips for Effective Spa Branding
As a luxury salon or day spa, having a strong brand identity on online platforms is critical to your overall success. It draws in prospective customers long enough to engage your business. If you play your cards right, they could even turn into repeat customers and eventually brand ambassadors.
The good news is that building a strong online community doesn’t have to be expensive. Here are 3 practical tips to get you started!
Consistency Is Key
Branding consistency can increase your revenue generation by up to 23%¹.
Be deliberate about everything you post and ensure it fits into your brand story. For instance, if you mainly offer cryotherapy and tanning services, make sure that is clear on all your online resources. Post helpful tips on social media and create blog posts around the same.
Ensure that when a customer looks you up on all platforms, their experience will be the same.
Provide Value to Your Customers
Who is your target audience, and what do they expect from you? Getting people to follow you online is the easy part. Getting them to engage with your spa is what will keep you up at night.
If most of your clients are gym enthusiasts, make sure everything you post online is helpful to them. For example, you can create content around the benefits of cryotherapy before or after a workout and share it on your online platforms.
It’s all about showing your customers that you understand their needs and are willing to fulfill them.
Establish Your Brand Dominance
How do you expect your customers to trust you if you can prove you're experts in your field? Position yourself as an industry leader so as to foster trust with your audience. Start by sharing your perspective on current industry trends, e.g., the best cryotherapy machines. This will show your clients that you’re more than a brand selling its products and services online.
You could also offer expert advice to people that engage with your brand.
Boost Your Spa Branding By Creating a Community
Around 86% of consumers say that brand authenticity is a critical consideration when deciding the brands they buy from².
You cannot build a strong community around your spa business if your audience doesn’t trust you. It’s all about creating connections that last, and the above tips will get you started.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives - https://www.forbes.com/sites/gabrielshaoolian/2018/08/10/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives
As Trust Among Consumers Wavers, Authenticity is Critical - https://www.forbes.com/sites/michaelfertik/2019/01/14/as-trust-among-consumers-wavers-authenticity-is-critical
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