Can Customer Behavior Reveal the Quality of a Cryotherapy Machine?
When it comes to a cryotherapy business, how does customer behavior relate to the quality of a cryotherapy machine and the services offered?
Customer behavior can reveal the quality of your cryotherapy business
As it turns out, the purchasing decisions of your customers are highly dependent on the quality of your cryotherapy machine and the services you provide.
When trying to gauge customer behavior, one may ask the following questions:
Are your customers satisfied with your overall customer service?
Do your customers witness any of your challenges with the cryotherapy machine?
Are there areas that your customers think you should improve on?
While some customers may not openly say what they think about your cryotherapy services, there is a lot to learn from their behavior. Here are aspects to consider when analyzing customer behavior for your cryotherapy business.
How Do You Analyze Customer Behavior in a Cryotherapy Business
1 - Retention Rate
Customer acquisition is more expensive than customer retention. On average you will spend 5 times more to get a new customer than you would retain an existing one.¹
A cryotherapy business that has a low retention rate will suffer financially and may not survive. Poor customer retention may be a result of customer dissatisfaction with the overall experience. Or it could simply be that your customer is not impressed with the quality of your cryotherapy machine.
Conduct a survey and find out what aspect of the machine they don’t like.
2 - Rate of Referrals
Happy customers will always let you tap into their network.
If they have a positive experience with your cryotherapy machine, they will want to share it with their friends and family.
Here’s a fact: word of mouth advertising is priceless! People are more likely to trust a referral than any advertising campaign.
So, a low referral rate could be an indication of dissatisfaction among your customers. Find out the referral rate of your customers and work on improving your cryotherapy business.
3 - Brand Loyalty
Are your customers loyal to you or would they rather pay more money to get similar services from your competitors? How many repeat customers do you get?
Brand loyalty is a lot more than customers engaging in your services repeatedly. In fact, brand loyalty is about how much your customers trust your brand and how committed they are to you.
Get an innovative cryotherapy machine that makes you and your customers feel safe while minimizing your liabilities and improving your customer satisfaction.
4 - Your Reputation
What is your perceived reputation? What are your customers saying about you? Not knowing your reputation can lead to unanticipated customer behavior.
The best way to identify customer behavior is by running a targeted survey. Here are some example questions you can ask in your survey:
Find out what they think about your cryotherapy services.
See whether they feel safe using your machine.
Ask them if they feel that their cryotherapy treatment is effective.
Design questions that will help you identify which aspect of your cryotherapy machine they are not pleased with. For example, is the cryotherapy machine too small? Do they like the design? If they could change something about their experience with the cryo machine, what would that be exactly?
The XR is built in California with USA made parts.
Buy a Cryotherapy Machine That's Made in the States
As you can see now, the quality of your cryotherapy machine has a lot to do with your customer behavior. So you must make sure that you're using a high-quality machine that exceeds your customer's expectations. Find out if your customers feel safe using your cryotherapy machine and make sure your employees are well trained to handle and operate it.
Aim for a cryotherapy machine that strikes the perfect balance between design and functionality. A machine that is easy to operate while providing your customers with the best experience may just be the competitive edge you need to dominate the market.
Are you curious about the science behind cryotherapy? Check out our list of peer-reviewed cryotherapy clinical studies.
Links to sources used
Don't Spend 5 Times More Attracting New Customers, Nurture The Existing Ones - https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones
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