Cryotherapy Marketing: How Can You Reach Out to Existing Clients?
When you integrate cryotherapy into an existing business one of the major challenges you will experience is marketing the new business.
You could market to a new audience but your existing customers are your greatest assets: nurture them!
Besides, on average, it costs 5 times more to attract new customers than it does to retain them and customer retention increases profits by 5%-95%.¹
So how do you make sure your existing clients are your first cryotherapy customers?
In this quick overview we’ll guide you on effective ways that can help you reach out to existing clients and sell your new cryotherapy services.
How to Market Cryotherapy to Your Existing Clients
1 - Give them an incentive to try out cryotherapy
You’ve already done your research and come to the conclusion that a cryotherapy machine for business is exactly what you need to grow. The next step is getting your customers to try a new service. How? Give them a reason to!
It could be anything from slashing the prices for the first visit, offering cryotherapy as a complementary service for anyone who spends above a certain amount, etc.
They only need to see the benefits of cryotherapy to become loyal customers.
2 - Connect with them on social media
Almost everyone is on social media and businesses have also found their way there. As a business you need to be where your customers are so that you can easily connect with them.
Make a big announcement on social media about your new cryotherapy service and run competitions for coupons to drive engagement. You could also run social ads to target your followers.
3 - Start a referral program
The beauty of a referral program is that you not only receive business from your existing customers you can also tap into their networks.
A survey by the New York Times revealed that 65% of business owners generated new clients from referral programs.²
The key to a successful referral program is to offer incentives that are both simple and enticing, such as a discount off the next visit for each referral.
4 - Utilize your blog to promote the business
Blogs are a powerful tool to promote business services and give your customers more information on the benefits of cryotherapy. Use blogs to share the experiences of customers that have tried out your new service.
Understandably, your customers are likely to have reservations and you can use your blog to highlight what they are missing out.
Nurture Customer Relationships With A Good Cryotherapy Machine for More Business
One other effective way of reaching out to existing clients is through the use of digital marketing. Run ads on Google, send emails and texts to your subscribers, update your google listing to reflect the new services.
You already have a community around your business, so leverage your existing customer base and increase your revenue by selling your cryotherapy services.
Connect with your clients through various media and turn them into loyal cryotherapy customers.
Interested in learning more about buying a cryotherapy machine? Click here to see how easy it is (no email or registration required).
Are you curious about the science behind cryotherapy? Check out our list of peer-reviewed cryotherapy clinical studies.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Don't Spend 5 Times More Attracting New Customers, Nurture The Existing Ones - https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/
7 Surprising Stats about Customer Referral Programs - https://www.saasquatch.com/blog/rs-7-surprising-stats-about-customer-referral-programs/
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.