How to Boost Your Income by Selling Your Salon and Spa Products Online
Whether you just started a salon business or have been running it for a while, increasing your revenues is among your top goals. Since the beauty industry is saturated and the competition is overwhelming, diversifying your income sources is mandatory for survival.
Albeit the competition, the global salon and spas market is projected to hit $ 217 billion by 2026.¹ Therefore, selling salon and spa products online is not only profitable but will also help your business to stand out amidst the competition. Read on to find out how to sell your products online.
Start Selling Salon and Spa Products Online With the Following Steps
By the end of 2021, about 30% of consumers purchased health and beauty products online.² So whether you are selling cryotherapy products such as ice packs, cryo sessions, etc., there are potential clients waiting online. Here are simple, quick steps to get you started.
Step 1: Select a Product Line
The first step is to identify the products you would like to sell by conducting simple research. For instance, quick navigation through amazon products will equip you with plenty of product ideas. Check the description, reviews, and bestseller sections for fast-moving products.
Similarly, you can do your research on social media pages for trending products. Google Trends is also a perfect inspiration source. Once you find your ideal product line, you can plan about registering your business.
Step 2: Select a Business Model for Your Online Store
After selecting a product line, the next step is to select a model for your online store. Some models to consider include dropshipping, white-label, and manufacturing models. Under the dropshipping model, you can sell products without ever stocking them.
In the white label model, you buy non-branded manufactured products such as shampoos then brand and sell them under your name. Finally, the manufacturing model allows you to manufacture products exclusively under your brand name with legal rights.
Step 3: Select an Ecommerce Platform and Build Your Online Store
Luckily, building an online store is now simple thanks to the wide variety of eCommerce platforms. When choosing a platform check features like SEO, payment gateways, safety, ease of use, budget, and more.
Once you find the right fit for your business, set up your store or hire a developer.
Step 4: Market Your Store and Start Selling
The cheapest way to market your store is by starting with your salon clients. Let them know they can now access products without visiting your salon and ask them to refer you to others. When a client makes an order, you can ship it, let them collect it, or reserve it for their next appointment.
Other ways to market your online store include the use of social media, content marketing, SEO, and beauty influencer marketing.
How to Start Selling Spa and Beauty Products Online
To sell spa and salon products online, you need to choose a product line, select a business model, build an eCommerce store and start selling.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Spa and salon market size trends https://www.globenewswire.com/news-release/2021/01/13/2157891/0/en/Global-Spas-and-Beauty-Salons-Market-Size-Trends-Will-Reach-USD-217-25-Billion-by-2026-Facts-Factors.html
Online purchase stats https://www.statista.com/statistics/1245456/share-of-uk-shoppers-purchase-of-health-and-beauty-online-or-in-store
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