Google My Business Tips for Spa Businesses in Big Cities
Spa businesses face stiff competition, especially those in big cities. Therefore, any marketing strategy that gives your spa business a competitive edge is crucial. Google listing is an excellent way to increase your brand’s visibility.
Google receives about 4.8 billion searches in a day with several searches possessing local intent.¹ This means people search for businesses near them. Consequently, it’s imperative to optimize your profile to rank higher in the search results.
That said, here are 4 Google My Business tips to increase the visibility of your spa business.
Google My Business Tips to Optimize Your Spa’s Listing
You can leverage the benefits of Google my business by optimizing your business profile to boost your online presence and visibility. If you haven’t created your Google listing profile yet, you can do so by visiting Google My Business. If your business is already listed, simply claim it. Once done, use the following tips to optimize your profile.
Check and Update Your Details
Customers can only find you if you provide the right information about your business. Will your spa’s Google my business listing show up when customers search your business name? Or when they look for spa businesses near them?
Here are the crucial pieces of info to add
Your legal business name as it is without adding keywords or city names since it is prohibited by Google.
Add links to your website’s homepage or booking page
Your official phone number
Working hours
Your correct address
As a rule of thumb, ensure your details are consistent with those on your website and other online profiles. Any variations will lower your search engine rankings.
Add Your Products and Services
Which products or services does your business specialize in? Including them in your profile will enable those searching for those products and services in your area to find them. You can add your services tab. Moreover, the products tab allows you to add and advertise items for free.
Add Your Business Description and Categories
From the info tab, you can add your business description to show the services, awards, your location, and more. This is your chance to impress your customers so write an enticing description. For the categories, add a primary category for your main service and other categories for the other services.
For instance, you can add categories like a medical spa and facial spa.
Add Attractive Photos
Humans are visual beings. 60% of customers will contact a business that shows up on search results with images.² For instance, you can show your prospects what your spa’s cryo chamber looks like by sharing as many photos as possible. They may draw the line between you and your competitor.
Ensure the photos you use for marketing are of high quality.
Get Your Spa Found Online With the Above Google My Business Tips
Acquiring customers is expensive. Fortunately, you can lower your advertising costs using free tools like Google My Business. Using the above tips will go a long way in attracting customers while reducing costs.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources:
Google search statistics https://www.internetlivestats.com/google-search-statistics
Images and consumer interest https://brainrules.net/vision/
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