5 Questions You Should Always Ask New Cryotherapy Customers
Your cryotherapy clients are the lifeblood of your business. Having a healthy client base is a sign of a successful cryo business. Think about it: if you don't acquire new customers and retain existing ones, your business will have a problem staying afloat. But getting loyal customers is not as easy as it seems.
Keep in mind that you're not the only cryotherapy service provider. How do you position your brand among your customers? How do you make sure clients choose you over the competition? The simple answer is to make sure you meet all your customer’s needs. And a simple yet great way to achieve this is to ask for customer feedback.
Top Questions for New Cryotherapy and Tanning Clients
Statistics show that over 75% of customers favor brands that ask for customer feedback and implement it.¹ So, any time you get a new customer, you should ask them the following 5 questions.
What Are Your Immediate Needs?
This question lets you know exactly why the customer visited your premises. It also allows you to customize your services to the needs of the customer. Ensure you ask follow-up questions for a more comprehensive idea of what the customer wants. For instance, if you have a cryo-chamber, be sure to ask why they need cryotherapy services. This will also help you recommend other effective complimentary services.
What Can We Do to Fulfill Your Needs?
Don't assume you know what the customer wants. Ask them! This question helps you understand the customer’s expectations and ensures you offer the services exactly as they had envisioned.
You should also ask to follow up questions such as:
What are your pain points?
Is there anything we can add to our services to improve their effectiveness?
In addition to the services, would you be open to using complementary products?
How Did You Find Out About Us?
Marketing budgets can be astronomical. This is especially true when you spend blindly or run general marketing campaigns. This question lets you know where you should be channeling most of your money. For instance, if most of your new customers are from Facebook, it means that you should be prioritizing the platform. It also helps you create content that your target customers resonate with.
What Made You Choose Us Over the Competition?
Your client could have easily gone to your competitors. It’s important that you ask them which element of your business stood out. This way, you can capitalize on it to draw in more customers.
What's Your Expected Outcome?
After the service, what exactly does the customer expect? Studies show that around 32% of customers ditch a brand they loved after they have one bad experience.² You can easily avoid this by asking the customers to voice their expectations at the beginning of the session.
Use These Questions to Grow Cryotherapy and Tanning Business
Customer experience is everything, so it's important that you get it right the first time. Ask your customers interactive questions that will help you understand their needs as well as their expectations. This is the only way you’ll be able to improve your service provision.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
50 Stats That Prove The Value Of Customer Experience - https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/
Experience is everything. Get it right - https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience
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