How to Use Photo Galleries to Market Your Spa Business Online
Pictures are worth a thousand words, and when it comes to spa marketing, they can make or break your business. People are wired to respond to visual cues. In fact, research has shown that the human brain processes visuals 60,000 times quicker than it does text.¹
This is why it’s not surprising that online photo galleries are becoming a hit among spa businesses. They allow you to build brand awareness and increase website traffic and sales. You just have to implement an effective photo gallery -or- visual marketing strategy.
Spa Business Growth: How to Use Online Photo Galleries for Effective Marketing
Photo galleries are some of the most underappreciated online marketing tools. They give you an opportunity to subtly promote your business. They also give potential clients a taste of what they should expect from your spa.
Identify the Best Image Sites
It’s hard to believe that the websites with the most traffic are image-based sites. Take Pinterest, for example; it has a whopping 459 million daily users.²
Identify the main photo galleries that could benefit your spa business and then boil it down to 2 sites. Make sure these sites attract a significant amount of your target audience before creating accounts. When you do make profiles, use your official brand names and link them to your website and social sites. This will help increase the amount of traffic you get.
Understand How Each Photo Gallery Works
Each platform is unique. For instance, Instagram allows you to share photos, but you can’t include clickable links on the post. You can, however, use hashtags that are relevant to your spa business and the services you offer to increase audience reach.
Pinterest, on the other hand, requires you to be well organized by creating several boards. This could include boards of your equipment, e.g., a cryotherapy machine or services including cryotherapy massage services. You then have to pin images by linking them to the relevant blogs, accompanied by a short description.
Start With the Photos You Already Have
Don't start your online photo galleries without images. Go through your image inventory and identify some high-quality photos before you get better ones. For instance, if you offer cryotherapy and tanning services, take some photos off your website and post them on the gallery.
It’s all about using the photos you have as a foundation. You can then add more images depending on how your audience is responding to the current ones. Don't forget to mix the images up to give the potential clients a virtual tour of your facility and services.
You should also use several image variations, including illustrations, infographics, real photos, etc.
Promote the Images
The best way to give your spa business exposure is by promoting your photo galleries. This is the key to an effective online marketing strategy. If more people see your images, your spa business will gain more exposure. This will, in turn, get more people interested in your services.
Let Your Photos Speak for You and Grow Your Spa Business
Image marketing is an effective business growth tool. You just need to employ a little creativity and a solid strategy. This will help you show your customers how well you use your services to create unforgettable experiences.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Infographic: Five Scientific Reasons People Are Wired To Respond To Visual Marketing - https://www.entrepreneur.com/article/312551
Number of monthly active Pinterest users worldwide from 2nd quarter 2016 to 2nd quarter 2021 - https://www.statista.com/statistics/463353/pinterest-global-mau/
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.