3 Business Partners Every Small Salon, Gym, or Spa Should Have
According to a Partnerize survey, 54% of businesses revealed that strategic partnerships were responsible for more than 20% of their total revenues.¹ Now that the economy is recovering, we believe that such collaborations are more important than ever.
A few key relationships can make all the difference for your cryotherapy business. They will spark innovation and give you access to diverse audiences.
Enhance Your Cryotherapy Machine Profitability With These Business Partners
The early stages of building a business are challenging. According to the Bureau of Labor Statistics, around 20% of businesses fail within the first year.² Developing key relationships at this stage is a great way of increasing your revenue streams and market reach.
A Reliable Cryo Machine Provider
An innovative cryo-chamber is the foundation of your cryotherapy business. Customers often have safety concerns, and they need assurances that they’ll be alright. There have been several cryotherapy accidents, all of which could have been prevented.
The XR cryotherapy machine comes with robust safety features such as;
An emergency shutdown button halts the flow of nitrogen to the chamber. If this doesn’t work, there’s an emergency shutdown valve for backup.
PPE gear to protect the operator during sessions.
O2 sensors to monitor the oxygen levels during sessions and when the machine is not running.
A head sensor to ensure the customer’s head stays above the cryo chamber.
Sessions can only run when an operator is present.
This cryotherapy machine also has a sleek design, and financing options are available.
Cross Marketing Partnerships
Cross marketing is a type of promotional strategy where two related brands promote each other’s services. For instance, your cryotherapy business could partner with a fitness entry or wellness salon to target a wider customer base.
The gym, in this case, will drive potential customers to your business, especially those that require your services. You, on the other hand, will also recommend the gym to your customers. Think of it as a symbiotic relationship.
Product Collaborations With Other Businesses
Unlike cross-marketing, this partnership doesn’t have to be with related businesses. For instance, you can partner with a luxury hotel to provide cryotherapy services to their clients. Product collaborations can be short-term and one-sided.
In the above scenario, you don't have to drive customers to the hotel. The partnership only requires you to provide quality cryotherapy services.
Cryotherapy Machine Profitability: Create Networks That Last
Collaborations open up your cryotherapy business to a lot of opportunities and can strengthen your brand. You, however, have to approach all partnerships with caution because your brand image is on the line.
Only engage in those that benefit your business. You should also consider other factors such as the reputation of the other business and the terms of the partnership.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
20 Co-Marketing Stats to Know in 2020 - https://blog.hubspot.com/marketing/co-marketing-stats
The True Failure Rate of Small Businesses - https://www.entrepreneur.com/article/361350
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.