Marketing Strategies for April and Beyond
As the spring season has begun many states are relaxing restrictions on businesses, especially cryotherapy. Cryo Innovations has compiled the below list of best practices to help you bring back more customers and sell more cryo.
It's Gettin' Hot Out There!
With rising temperatures it will be much easier to sell a cold cryo experience. Some businesses in the Southwest are advertising discounted cryo on days that reach an uncomfortable level. How does it work?
Prepare an email template with a catchy heading, such as "Heat Wave Half Off Cryo" and send it to your customer list.
Contact your local news and offer to allow them to shoot a cryo session for airing. They will be willing to allow you to describe your hot-weather deal.
Reach out to sports teams in the area for discounted cryo to help make outdoor practice more tolerable.
Partnerships with local businesses
Partnering with neighboring businesses can reap dividends for both. Below is a list of potential ideas for attracting more cryo business from your neighbors and businesses close by.
Partner with a local coffee shop for a price discount. Offer your customers a coupon for the coffee shop for one regular coffee. The coffee shop can offer a coupon for a buy-one-get-one cryo for their customers. The goal is to increase foot traffic in each business.
Partner with a local beauty salon or skin-care boutique. Cryotherapy has beauty benefits by helping the body to maintain a strong collagen network and even skin tone. Offer the beauty salon the opportunity to pair one of their treatments with a free cryotherapy session.
Sports teams
All teams, from high-school and college sports teams and even professional teams can benefit from cryotherapy. Many cryotherapy business owners have had great success in offering team discounts. Here are some ideas to get the ball rolling in your town:
Sponsor the local high-school teams. Offer a team discount where students can show their school ID. You may be able to convince athletes to post their session and tag your business for free marketing.
Attend games to talk to the trainers and coaches. Don't just go to a single game. Attend many games and get to know the coaches. Offer to bring a case of Gatorade or sponsor a pizza night after a win. Finding teams to support your business begins with supporting the team first.
Summer body ready
This is an annual opportunity to help both men and women reach their fitness goals with cryotherapy. In our opinion this may be the best method to use for social media advertising. Instagram and Facebook ads can target specific areas and demographics and are relatively more affordable than traditional advertising. Here are some examples of headlines to advertise your business for summertime.
Hot Girl Summer? We Got You!
Wear a bikini at -230°F? Yes please!
What does a 10-pack of cryo do? Click here to find out.
Is discounting the answer?
Some business owners may cringe at the thought of offering a discounted cryotherapy session because it "makes less money." While that is true from a single-sale viewpoint it actually begins to build profit through volume.¹ How does that work? It works by calculating the total sales volume over the course of a month or quarter. Businesses that have a higher volume of customers will naturally have a higher volume of sales. Even at a discounted price the volume of sales will produce more net revenue. Add sales from add-ons and membership sales and the total profit can easily exceed your projections for non-discounted sales. Interested in learning more about buying a cryotherapy machine? Click here to see how easy it is (no email or registration required). Are you curious about the science behind cryotherapy? Check out our list of peer-reviewed cryotherapy clinical studies.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
https://www.forbes.com/sites/steveolenski/2017/01/16/to-discount-or-not-to-discount-that-is-the-question/?sh=25dea30c4314
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.