Should You Buy a Used Cryotherapy Machine?
There are more used Impact cryotherapy chambers online than in operation.
While the cryotherapy business is very lucrative, the initial capital to start the business may be high. The machines are fairly pricey, and you also incur other expenses like rent, salaries to employees, and marketing costs.
Yes, a used cryotherapy machine could be less expensive than a new one but is it really worth the risks?
Five Reasons Why Getting a Used Cryotherapy Machine Is a Bad Idea
Need for Repairs and Maintenance
Old cryotherapy machines require more repairs and maintenance than new ones since they have undergone more wear and tear. This means that you will end up spending more than you were planning to and or would have spent, had you bought a new cryotherapy machine.
Breakdowns will also cost you more than the cost of fixing the machines and as the machine is being repaired, you will incur downtime costs. You may also lose some customers if the breakdowns are frequent.
Technological Developments: New is better
Technology advances every day. The cryotherapy machine manufacturers are always looking for innovative ways to make the experience easier for you and your clients. They also fit slight changes and fixes to the machines periodically to enhance safety and user experience.
Warranty
Any malfunction or damage to a new machine within the manufacturer’s given timeline prompts a replacement or repair at the manufacturer’s cost. Your business does not have to spend on repairs within that time, which is frankly a huge relief.
With a used machine you will incur all repair and maintenance costs, adding on to the overall expenses of your business.
Customer Satisfaction
A new machine works better and looks better than an old one. Getting new machines, especially when you are starting the business or opening a new center, will improve your brand image and reputation with your new customers.
A used cryotherapy machine may have one or two deficiencies, or may not work as well as a new one. It may also not have the elegant, original look of a new machine.
A cryotherapy business relies a lot on word of mouth for marketing, especially for a new venture. Customer retention is also way cheaper than customer acquisition.¹ This is why you shouldn't make compromises on customer satisfaction.
Better Terms in Case of a Loan
When seeking a loan to purchase a cryotherapy machine you are more likely to get a lower interest rate on the loan for a new machine as opposed to a used one. Lenders see getting a new machine as having a better chance to recoup the loaned amount, so they would be willing to offer better terms.
New vs Used Cryotherapy Machine
Getting a used cryotherapy machine may be cheaper than buying a new one, but the disadvantages outweigh the benefits.
A new cryotherapy machine means better loan rates, higher customer satisfaction, safety for your customers, and reduced overall costs.
Links to sources used:
Customer Acquisition Vs.Retention Costs – Statistics And Trends - https://www.invespcro.com/blog/customer-acquisition-retention/
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.