How to draw in new business now

Many cryotherapy business owners ask how they can draw in new business during the coronavirus pandemic. While many businesses are closing shop those that can pivot their business models in unique ways. You may find you can do more business than before. Cryo Innovations has compiled the below information to help you transform your business into a hub of new customer activity.

This massage business can easily operate outdoors

Launch a Health Fair to Draw in New Business

With many businesses wanting to draw new business for their available services it may be time to partner with them. Health Fairs can operate with shade tents, banners, and folding tables. Local gyms and beauty salons can offer products and demonstrations. Your business can offer cryotherapy for those who have never heard of it and may have never been reached before. Local restaurants that have COVID-safe outdoor areas may be open for a partnership. Many restaurants are operating only in the evenings. You may be able to partner with the restaurant to use their outdoor area in the daytime. Your health fair may allow them to advertise to new customers and draw attention to their business.

Localized cryo at a FYC event in Hollywood, California. Courtesy: National Geographic.

New Business as a Pop-Up Shop

Now more than ever is the time to present services to the public. If you have an XR cryotherapy chamber you can literally move it into your parking lot and offer cryotherapy outside. Many gyms, local businesses, and trainers would welcome the opportunity to offer cryo for their customers. Boutique gyms that are now conducting training in their own parking lot may be open to a chamber once per month for a cryo day. If moving your chamber is not appealing to you there are plenty of other modalities you can use to attract customers. NormaTec compression sleeves, percussion massage, and localized cryotherapy are all easily set up and transported in a small car. Offering these services for a discount can help you generate new revenue while offering cryo coupons and collecting new customer lead data.

The XR cryotherapy chamber is 100% mobile and easy to transport.

Why Do This At All?

Some business owners may wonder if something like this will be worth it. Others may worry if it is possible in their location. We recommend to always check with your local officials for guidance. For those counties that are permitting outdoor activities it is an opportunity to fight for your business but also to generate new customer streams. Most businesses rely upon word-of-mouth recommendations from current customers. This is a way to draw in new business, hand out brochures, market your services, and make new connections when your competitor is not.

Innovate Your Cryotherapy

Whether you have a Cryo Innovations XR or not the current business environment is severe. Many businesses are closing and others are struggling just to avoid crushing debt. Those that will survive are the business owners who can innovate and adapt to the changes. In the future for the next few years many businesses will want an “outdoor option” for all of their services. Investing in a cryotherapy chamber that is highly mobile may be the best investment you ever make.

Interested in learning more about buying a cryotherapy machine?  Click here to see how easy it is (no email or registration required).

Are you curious about the science behind cryotherapy?  Check out our list of peer-reviewed cryotherapy clinical studies.

NOTICE: Information contained within this website and on all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only.  Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease.  No cryotherapy chambers (including the XR) have been tested or approved by the FDA.  Please consult with your medical professional before beginning any cryotherapy or recovery method.  All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.