Introducing Cryotherapy to Your Salon or Spa
3 Important Considerations
As a salon owner, your bottom line is dependent on how well you utilize the space in your business premises. Every square inch counts and the ultimate goal is to effectively use space to maximize your return on investment while still keeping your customers happy.
Salons have been known to go out of business due to heavy competition. One minute you are the executive salon that is always solidly booked and sometimes has to refuse bookings and the next minute there are 2 new salons opening up close to your business.
Suddenly you are losing clients and can’t seem to get any new ones.
Your salon or spa can stand out with cryotherapy.
Here’s a solution for you: increase your revenue streams by introducing cryotherapy.
Integrating Cryotherapy Into Your Salon or Spa
Cryotherapy is one of the fastest-growing industries in the world and this trend is set to continue. With increased competition, the need to differentiate yourself from other salons increases. Why should people continue visiting your spa? What sets you apart from other salons and gives you a competitive edge?
Adding cryotherapy as part of your services is exactly what you need to keep your old customers and gain new ones.
Benefits of Adding Cryotherapy to Your Salon/ Spa
1. Increased profits from added services
You’re in business for one main reason: to generate profits.
Adding a cryotherapy machine in your spa gives you an additional source of revenue without having to incur major expenses. You already have a solid customer base so your marketing costs will be considerably reduced and the only initial startup cost you will incur is buying a cryo chamber.
2. Convenience for your customers
Every time a customer has to visit another spa in search of complementary services, you risk losing them. Why not provide them with all the services they need under one roof? Adding a cryotherapy machine to your business makes it convenient for customers who enjoy having cryo sessions in addition to your services.
3. Utilization of unused space
Having unused extra space is a total waste especially if there’s a way to monetize it. Think about it: most cryo chambers are space-efficient and only require a small section of your spa. You could also get a cryotherapy machine on product financing terms, so what’s stopping you from utilizing the unused space?
4. More services for your customers to choose from
One of the most effective customer retention strategies is constantly introducing new services for your clients. Spice up their experience once in a while and keep them coming back for more. Introducing cryotherapy into your salon will provide your customers with more options to choose from.
Top 3 Considerations When Introducing Cryotherapy to Your Spa
There are several things you should consider before integrating cryotherapy into your services. The three most important considerations are:
1. A good cryotherapy machine
This has little to do with how well the cryo machine will blend with your spa’s interior décor but a lot to do with the value it adds to your business and the safety features. Rest assured that your clients will inquire about their safety and it’s not enough for you to dispel their fears; the machine has to actually be safe.¹
The XR cryochamber comes with safety features like proximity sensors that shut down the machine if the door is open and thermal imaging for the operator to monitor the client. You should also consider pricing and get a machine that is cost-effective.
2. Marketing the new services effectively
Yes, you already have existing clients but you will need to market the new service. Combine both offline and online marketing for effective advertising and focus on creating brand awareness during the first month.
Consider using your old clients for marketing by creating a referral program and offering them discounts once they refer a new customer to you.
3. The pricing model for your services
It is important that you create a pricing model that is favorable to the business and the customers. If you price too high, you risk losing clients and if the pricing is low, you will incur losses.
Do your research and find out how much cryotherapy centers charge per session, then charge accordingly.
Cryotherapy Machine for Your Spa: Monetize Underutilized Space Today
As a spa owner, you have a unique chance to influence your customer’s purchasing decisions. Have you ever gone to a restaurant to buy a milkshake but ended up ordering fries and burgers with it? That’s exactly how customers engage in services. They will come in for a pedicure but end up opting to have a cryo session.
The best part of it all? You will be utilizing unused space!
Links to sources used
Ensuring proper and safe use of the cryotherapy machine - NCBI https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4477819/
Learn more about the XR Cryotherapy Chamber and go through the many cryotherapy clinical studies.
NOTICE: Information contained within this website and on all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.