taking over an existing cryotherapy business
The cryotherapy business is booming. Is taking over an existing cryotherapy business a mistake? Many investors are worried that if the original business owner couldn't make it, then how can they? Cryotherapy as a business is unique, and not knowing how to sell the uniqueness is what often causes a business to fail. This can be your opportunity for entering the marketplace at a lower cost than a startup.
A Cryotherapy Business is Recovery Business
Cryotherapy is a profitable business all by itself. There are not many startups that can use $5.00 of supplies while selling a $40.00 product. That's an 88% profit margin, and $35.00 net profit in each 3 minute session. But cryotherapy is not limited to being a stand-alone business. Instead, it can be an add-on for many business models. Below are just some of the current successful cryotherapy owners who also operate existing shops:
Fitness Centers & Gyms
Chiropractors
Spa Owners
Physical Therapists
Tanning Salons
Boxing Gyms
Wellness and Recovery Centers
Medical Spas
What do all of these businesses have in common? Athletic recovery and fitness. Cryotherapy enhances recovery by reducing inflammation. This allows athletes and fitness enthusiasts to workout harder while reducing the risk of injury. Fitness models and personal trainers love cryotherapy because of its positive effects on weight loss and skin toning.
Why You Should Buy a Failed Business
Businesses rarely fail because of a poor location or an economic downturn. What really makes a business fail is lack of vision and the desire to hustle. Many businesses fail because people open them without proper planning. Some open a business after receiving an inheritance. What they most often lack is business experience and a desire to work hard. Their lack of determination is your golden opportunity. Failing businesses will sell their equipment, client lists, and even marketing materials at a steep discount. This allows you to step in and revamp a business for a lot less than their startup costs. Additionally, you benefit from their hard work: they find the location and remodeling. They wait for equipment and install it. They find suppliers and have relationships in place. All you do is step in and get the ball rolling.
Learn more about cryotherapy business and head over to our blogs to learn more about cryotherapy itself.