High End Clients and Cryotherapy Business

The global wellness economy topped 4.2 trillion in 2017 and has only grown with the popularity of luxury spas.  The United States alone is the largest spa market with over 22,000 facilities ranging from simple day spas to luxury spas catering to every need.  Three top-tier spas and gyms added the XR Cryosauna to their wellness experience in the past year and have rejuvenated their bottom line.

CAL-A-VIE, VISTA, CA

Located in the San Diego area of Southern California Cal-a-Vie has become the leader in self-care vacations for Hollywood’s celebrities and executives.  Awarded a Condé Nast World Destinations Spa and a Gayot Top Ten Destination Spa Cal-a-Vie offers an escape from city life in the form of an exquisite French village.  Despite the ultra-luxurious surroundings Cal-a-Vie knew it needed a uniqueness to pull customers away from West LA, Palm Springs, and La Jolla.  Simply offering one of the largest treatment menus available was not enough. Cal-a-Vie sharpened their market-edge by adding whole body cryotherapy.  Their XR Cryosauna augments the existing wellness treatments by enhancing massages and skin treatments for busy professionals who demand more than standard offerings.

THE HENDERSON - DESTIN, FL

Nestled in northwest Florida’s beach community this Salamander Beach and Spa Resort provides the beauty of Florida’s Gulf Coast with the solitude-feel of a resort island.    The Henderson introduced cryotherapy last year as part of their strategic plan to attract high-end clients who desire top-tier skin and body treatments not offered outside of Miami.  Building upon a vacation-fitness model Salamander Spa attracts clients who want to get away and return home feeling and looking better. Because most of their clients are unfamiliar with cryotherapy the destination showcases how cryotherapy can reduce inflammation, aid collagen production, and remove toxins from the body.  Clients are attracted to the exclusive treatment not offered by most luxury spas.

6TH SENSE - COSTA MESA, CA

Known as the fitness capital of Orange County, Costa Mesa boasts over 65 gyms, fitness centers, and CrossFit boxes, in addition to yoga studios, boxing centers, and body bootcamps. In a city of 15 square miles it is common to see gyms and spas are often neighbors with a direct competitor.  6th Sense Fitness positioned itself as a serious contender in the high-end market by pairing fitness and longevity. Industry veteran Brian Sesma incorporated cryotherapy into 6th Sense’s longevity model as a method to help his members soothe inflamed muscles, recover faster, and work out smarter.   As a relatively new business in an oversaturated market Sesma knew that he needed an edge to attract clients and did so by adding the safest cryotherapy chamber on the market.

Learn more about the benefits of cryotherapy, find out how you can provide cryotherapy services, and read the guide on the cryotherapy business.