Why cryotherapy businesses fail
A cryotherapy business fails differently than other businesses. When a cryotherapy business fails it is due to three things. Hiring the wrong people, poor marketing, and a bad location. Here is how you can avoid making these mistakes and keep yourself in the black with your new cryotherapy business.
We can help you avoid this. Contact us today.
The Wrong People Make a Cryotherapy Business Fail
Hiring the wrong people remains the number one reason a business fails. For example, hiring a family member who "needs a job" is a mistake. You may love that person but he or she is out of work for a reason. If you hire him you will have a conflict of interest if you have to discipline or fire him. When you hire staff members you must hire those who can sell your service to everyone they talk to. Moreover, you must regularly coach and encourage them to help your business succeed.
Poor Marketing Decisions
Small business owners sometimes do not realize that marketing is a professional business. Not everyone can simply "market" their services effectively. A cryotherapy business fails due to a lack of good marketing. Those that succeed often hire a marketing company that specializes in cryotherapy. This allows the business owner to use their time (and money) more effectively. If you are unable to afford professional marketing then you can still attract clients. Hand out your fliers in local gyms, yoga studios, and physical therapist offices. If you offer more services than cryotherapy you can bundle cryotherapy with other service packages.
A Bad Location Makes a Cryotherapy Business Fail
The most important part of any business is location. The best places to open a cryotherapy shop are close to gyms, yoga studios, university campuses, and physical therapist offices. These locations already attract people who will want cryotherapy. You can also partner with those businesses to send you customers by offering deals for referrals. A cryotherapy business is a service business. You must position your services as something that people need and want.
What Not to Worry About
The good news is that cryotherapy is booming. Most new business owners are worried about the following things, but Cryo Innovations has in house solutions to help you every step of the way.
Liquid Nitrogen: having liquid nitrogen delivered is easier than ever. We have established relationships with suppliers nationwide and will make the introductions for you to have seamless and easy deliveries when you need them.
Permits or Zoning: your city may have codes that you need to follow for liquid nitrogen cryotherapy. We are the experts to help you understand what you actually need and how to avoid common snags with red tape.
Insurance: what if someone is hurt? That is unlikely to happen with the XR’s 8+ safety features and our dual-fingerprint authentication. But insurance is available and we can help you find an affordable and appropriate package.
Support and Servicing: what if something goes wrong? Breaks down? Won’t work? That is unlikely to happen as the XR has no moving parts. We have in-house engineers and software developers who designed the XR and can help you with any question. We can even monitor your chamber online and troubleshoot with you on a video call if necessary.
Marketing: Cryo Innovations has an in-house marketing and graphics design team that will develop professional marketing materials and social media assets for you with YOUR logo. You do not need to hire another company to do this.
Learn more about cryotherapy business and head over to our blogs to learn more about cryotherapy itself.